Need for more MAS(S)ES

TOI

I received an email from one Mr. Manohar with a subject MIS LEADING ADVT IN TIMES OF INDIA. I was quite surprised to know that MASES had gained such attention. It really feels happy to know that now people are quite serious about the content of an advertisement. PEOPLE ARE NO MORE FOOLS (atleast quite a few of them).

Though the impact sounds positive, I could not commit any action to this man. As we all have been seeing the kind of response from ‘Corporate’. However I appreciate Mr. Manohar’s effort and concern and I wish more and more awareness and dissemination should be encouraged in ‘watching’ the contnents of the Media.

Please pay attention to the clarification given by ASCI.

This interaction conveys the need for more MAS(S)ES…. Lets Unite…

I Hereby Condemn TOI for publishing such classifieds and request more responsibility from them as media is considered as the fourth pillar of democracy! 

Below is the email conversation:

Dear Nirmala Madam,

I wish to bring to your kind notice that for the past one year there were few advts coming regularly in Times of India news paper every day with the heading “PARTY ENTERTAINERS” & ” EVENT ORGANIZERS”. if you go through the ADVTS closely you will find out some thing is wrong. They advertise for “BROADMINDED FRIENDSHIP” they can enjoy & earn good income. If it is true friendship, then where is the question of money & income?

These advts are spoiling the Tamilnadu culture severely. I wrote to TOI twice to stop such advts, but it is continuing with different heading which is really alarming. I even sent the scanned advt contents to COMMISSIONER OF POLICE but no action has been taken so far.

Please investigate the issues and take action if something is wrong and try to ban such advts in TOI. I expect a word of reply from your end.

With regards,

MANOHAR
____________________________________

thanks for writing to me. It is very difficult to get these agencies / corporate to respond to our complaints… I have even tried writing to ASCI – http://www.ascionline.org/ – but of no use… but online platform is a real boon… when we raise our voices on this platform I have seen that these advts get stopped after a while…

you can try that… will look in to TOI ads…

Dear Madam,

It is nice to see your swift feedback which is very encouraging. Many thanks for your time. In spite of your busy schedule, you took some pain in replying and taking my complaint in a serous way.

Keep up the good work. I have seen all your articles in the magazines. Great Job!

Cheers,

MANOHAR

______________________________________________

Thank you very much

__________________________

Dear Madam,

I am forwarding you the mail sent to ASCI along with the ADVT contents. This is for your information and necessary actions, please.

Regards,

MANOHAR

Dear Sir,

I thank you for your kind feedback regarding the above complaint. As suggested, I am enclosing herewith the Today’s TOI ADVT, scanned images for your kind reference. I request you to do the needful, before more & more youths falls in their trap.

Regards,

MANOHAR

________________________________________

Updating you the reply received ASCI

Dear Sir,

Thank you for writing to ASCI. We acknowledge the receipt your complaint.
However we would require some more details to process your complaint. The advertisement description provided by you is inadequate. Kindly provide a brief description of the advertisement so that we can look for the specific communication. Please also provide the link/video/image of the advertisement Kindly provide the same by January 30, 2014.

Assuring you of our services in the pursuit of Self-Regulation in Advertising Content.
Warm Regards,
B. Gomes,
Executive Assistant,
The Advertising Standards Council of India

Manohar Balasundaram
Jan 23 (11 days ago)

Cc: contact@ascionline.org

Dear Mr.Balasundaram,

Thank you for writing to ASCI.

We would like to clarify that ASCI’s mandate is to regulate only the content of advertising. The ad content does not appear to be in contravention of the ASCI Code.

However, if these ads are advertising for something else in the guise of events then it appears to be a case of fraud and would not come within the purview of ASCI and would have to be reported to the relevant state authorities.

Yours faithfully,
B.Gomes,
________________________________

Thanks for updating. I appreciate your efforts… I am quite surprised that ASCI has replied to you bcos I have been complaining about fair & handsome ads etc for a long time, I have never got a reply from them…

_______________________

Manohar Balasundaram
Jan 28 (6 days ago)

Dear Nirmala Madam,

In spite of my repeated complaints, nothing has happened from ASCI. Why can’t you persuade this case along with some Women’s Organisation? Did you check the contents of the Advt.?

What is your opinion? I will be happy if you do justice based on your conscience. We should do something before more & more Tamilnadu youths get trapped through this advts.

Awaiting your response.

Thanks / Regards

MANOHAR

______________________
I saw the advt… It is unethical on the account of such newspapers to publish such advertisements inviting youngsters to make friendship and enjoy dating… When few Media puts all its effort in spoiling the younger generation it is a paradox that religious fundamentalists are always behind the ‘common man’….

I am sharing this conversation in my blog and hope to gain some attention..

Thanks
kotravai

அச்சம் தவிர் அறிவு கொள்

13 14 15 16

Update on campaign against Nature Power Soap

From

Nirmala alias Kotravai

M.A.S.E.S

Theni.

 

To

M/S. Power Soaps Limited

Chennai

 

Sub:    STOP encouraging EVE-TEASING

Hello,

This letter is written to you requesting you to withdraw your latest advertisement ‘Santhana theru’ promoting Nature Power Sandal Soap featuring Kajal Agarwal.

The advertisement is blatantly encouraging Eve-Teasing and your insensitivity towards Gender Representation comes to our disappointment. In a country where sexual crimes are at high rate and where deaths occur on the event of eve-teasing we are taken aback to see that your company has approved such an advertisement. An advertisement in which  group of boys pass comments about looks of the girls getting out of a bus and praising a girl again just because of her looks testifies your respect for women.

The advertisement is encouraging eve-teasing, racism, male-chauvinism and gender disparity. Hence we request you to stop using this advertisement for the promotion of your products.

We believe that you are very much aware of the penal codes against eve-teasing and indecent representation of women. According to the Verma Committee report the advertisement could also be classified as Verbal sexual assault: At present, use of words or gestures to “insult a woman’s modesty” is punishable with 1 year of imprisonment or fine or both under Section 509 of the IPC.  This section should be repealed.  The Committee has suggested that use of words, acts or gestures that create an unwelcome threat of a sexual nature should be termed as sexual assault and be punishable for 1 year imprisonment or fine or both.

We hope that you would acknowledge your responsibility in providing a safe and respectful environment for Women and realize the harm that you are doing to women and society by producing such advertisements in which Men pass comments on Women’s look and body.

We request you to kindly withdraw the ‘Santhana Theru’ Advertisement and STOP encouraging Eve-Teasing.

 

Thanking you,

Yours truly

Nirmala (kotravai)

 

Nature Power Soap against Nature

download

Isn’t this a blatant EVE-TEASING advt? The boys are commenting the girls based on their looks and body. And as a ‘female’ characterized by a ‘male’ the ‘heroine’ feels proud of being called a ‘sandal chariot’.

The General Public gets agitated following the incidents of RAPE (if it happens in Delhi) and media conducts debates left right and centre inviting ‘feminists’ to talk about gender issues and asking for ‘solution’, ‘action’ ‘punishment’ etc. It is in the same media that this Eve-Teasing ad keeps appearing. Now whom do we blame?

There are enough sections against Eve-Teasing and sexual harassment against women. At times Court even direct death Penalty and still rapes keep happening every second. The media keeps writing about it and sheds ‘crocodile tears’, if their ‘concerns’ are true how would they dare to telecast such a ‘male chauvinistic’ advt which demeans women and encourages male gaze, ‘manly’ comments. Don’t they feel ashamed of being a hypocrite?

I HEREBY STRONGLY CONDEMN NATURE POWER SOAP, AAC FILMS AND THE DIRECTOR OF THIS FILM FOR PRODUCING SUCH AN OFFENSIVE ADVERTISEMENT AGAINST WOMEN AND ALSO I STRONGLY CONDEMN ALL THOSE T.V. CHANNELS WHICH TELECAST THIS ADVERTISEMENT. IT IS A REAL SHAME ON THEM. 

If you wish to condemn this eve teasing advt you may please do so or call power soap company in any one of the numbers provided in the below link.

This film is said to be produced by N&D Communications:

https://www.facebook.com/NDcommunications

http://www.ndcindia.com/contactus.html

https://www.facebook.com/powersoaps

http://www.powersoaps.com/reachus.html

Related Links:

http://e-pao.net/epSubPageExtractor.asp?src=features.Spotlight_On_Women.Supreme_court_on_eve-teasing_of_woman_And_Its_guidelines

http://ncw.nic.in/frmReportLaws09.aspx

http://home.bih.nic.in/faq/eve.html

How Much Do You Know About “Women’s Lib”?

image

During my years as an undergraduate at the University of North Carolina at Chapel Hill, I took as many classes as I could in their well-reputed women’s studies department.

When I was required to take a sociology class, I took “The Foundations of Feminism.” For my philosophy requirement, I chose “Philosophy of Feminism.” A literature class focused on works by women exposed me to Toni Morrison, Erica Jong and Ann Petry, among others. So I have always considered myself well-grounded in the history of women’s liberation and its major players.

 

Nevertheless, when I saw Jennifer Lee’s documentary Feminist: Stories of Women’s Liberation at a recent screening hosted by the Los Angeles chapter of Women, Action, and the Media (WAM!), I was amazed by how much I didn’t know.

 

The film deals with the feminism of the 1960s—usually referred to then as the Women’s Liberation Movement, or, somewhat disparagingly, as Women’s Lib—from the origins of the Second Wave as part of the Civil Rights movement to Betty Friedan’s groundbreaking The Feminine Mystique to the protests at the 1967 Miss America pageant. Despite my studies, I had never heard of the Redstockings, a group whose name derives from a combination of bluestocking, a term for “intellectual woman,” and “red” for the revolutionary left. The Redstockings were critical of the National Organization for Women for focusing on institutional reform at the expense of male-female relationships, of radical feminists for advocating a separatist women’s culture and of socialist feminists for focusing too much on class.

I was also unfamiliar with WITCHes—sometimes the acronym of Women’s International Terrorist Conspiracy from Hell, sometimes standing for Women Inspired to Tell Their Collective History, sometimes meaning Women Interested in Toppling Consumerist Holidays, as well as any number of other meanings. The WITCHes represented the kind of socialist feminism to which the Redstockings were opposed; nonetheless, like the Redstockings they were known for staging street theater protests against capitalism, for reproductive rights and against patriarchal constructions of marriage.

Filmmaker Lee does an excellent job of covering disagreements within the movement. She discusses the major criticisms of The Feminist Mystique, which, like Lean In, primarily applied to white women of privilege. I also learned that Friedan and some other early Second Wave leaders were desperate not to have their movement associated with lesbianism and gay rights—something that is thankfully not the case today.

Lee took nine years to finish the film, which contains interviews with Friedan, Rep. Eleanor Holmes Norton (the Washington, D.C. delegate to Congress), Aileen Hernandez (the only woman to serve on the first Equal Employment Opportunity Commission), Kathie Sarachild (a leader in the consciousness-raising movement and Redstockings member), Frances M. Beal (cofounder of the Black Women’s Liberation Committee of the Student Nonviolent Coordinating Committee) and more. The film also offers footage and still photos of major feminist events of the period. Lee created the documentary in bits and pieces while working full-time as a feature film editor and raising a child. Her primary motivation was to document the amazing women who worked so hard to ensure the freedoms that her daughter and other young women might otherwise take for granted. Lee told me she believes that knowledge of our feminist past can transform our perception of our feminist present: I was a young teenager during the Women’s Liberation Movement, so I knew as I went through life that I had this powerful sisterhood of feminists in back of me. I may not have known their names, but it was a vibrant movement that told me that if something sexist happened to me, I had women to help me and to pick me up if I got knocked down. And that’s something worth remembering. From the legislative successes to the social successes, that’s something that needs to be remembered by girls and women and boys and men. If we know that positive things happened that we’re all living with today, I think that will begin to change the shape of the word feminist.

Whether you think you know everything there is to know about the women’s movement or have yet to look into the history of our feminist forebears, Feminist: Stories from Women’s Liberation is well worth a watch. Feminist: Stories from Women’s Liberation will be screened on December 5 at the AMC Loews Village 7 in New York City at 7:30pm.

The film is available for public as well as classroom screenings.

Source: http://msmagazine.com/blog/2013/12/03/how-much-do-you-know-about-womens-lib/

Dress Code – a social ignorance

vc

5th September, 2103 – Puthiya Thalimurai Tv invited to participate in a debate that was scheduled to discuss about the proposal prepared by The directorate of collegiate education. The proposal recommends to impose # dresscode for students. Students are expected to be banned from wearing T-shirts, while jeans and sleeveless shirts will be off limits for female students. “Boys will be asked to wear formal outfits, like shirts and trousers, while girls will have to be in salwars or saris. – http://articles.timesofindia.indiatimes.com/2013-09-01/chennai/41662347_1_dress-code-city-college-science-colleges

Related Video and my comments:

Victim Blaming is the most adapted strategy in our society. Whole world is no exception to that. Particularly, when it comes to #sexual #violence #against #women there is an outcry with the  ‘male tongue’ which points out to dress, behavior, attitude etc. If one has to put it in a crude manner with a Tamil dictum it shouts saying “break the legs of the women and lock her home, then everything will be alright”

The proposal by Ms. Senthamizh Selvi, The directorate of collegiate education is as equal as saying so. This directorate is representing the Arts and Science College. It is said that dress code has already been imposed in few Engineering Colleges. We do not know if it is not important for Medical Colleges and other institutions.

Distraction, Protection against Sexual assault, dignity and morality has been the primary reason often spoken by such people. If a man is getting distracted by seeing a women dressed ‘sexy’, then it is going to be the same case with Women also. Not only on the account of being sexy, but depending on color, design, fashion and style one would get curios or attracted towards other person irrespective of gender. One of the panelist Mr. Manushyaputhran asked that a person may also get distracted over the other person because of his / her looks, ‘beauty’ etc, so what are we going to about it? He sarcastically pointed out that, more than students, it is the faculty that gets distracted with dress and looks of the other person.

Not only that a student my feel distracted because of the teaching standards of the professor, attitude of the professor, the institution’s approach etc. He / She may be even be distracted or travel in his / her own world because some issues in the family or society. May be the Institutions might even say that if a person feels distracted, then would be dismissed. An energetic brain is bound to think too many things at the same time. It is quite natural. It is said that brain (waves) travel faster than the sound waves. Not only ‘decent-closed’ dress, any damn thing on this earth is not going to be able to stop this. May be the Professor’s teaching methodology and the experience an Institution gives may be of some help.

Secondly, it is about Sexual Conduct. I have been writing about the ‘freedom’ that is granted to women in an Globalized Era under Capitalism. I have even put forward some harsh realities and psycho-graphics. However, they are meant to be a discourse with my fellow beings. It is knowledge dissemination with the observations that I make and intended to educate, expose, create awareness about the external factor that conditions our mind about Status, Pseudo Radicalism by means of “fashion”. We need to debate on it and make everyone understand that those dresses emphasize that Women is all about Flesh and Beauty. We should point out on the dangers of consumerist Slavery. It is important for women (& men) to know about Retaining their Self-Respect without falling prey to such ‘fashion statements’. Making it Rules and Codes is to be defined as Dictatorship. The people who oppose this does not seem to have understood the ‘Dress Politics’ in an Globalized Era, they are not sensitive about liberal Economy.  This perception is a blatant result of Patriarchy.

People further ask – Dress code in institution is going to be for 5 hours, is that enough to change someone’s mind? How is it going help curb violence outside the campus? There is a lots to do to improve the quality of education in an institution, is dress code a priority? These questions are justified. But the answers seem to be “I am concerned about what you do inside my campus (limits), outside that I am not bothered”. What kind of Social Concern is this? One of the Panelist who happens to be a professor said that “If it comes here, it will come outside as well”. This is the standard of the education institutions here. She used a phrase called ‘Hieghts of Feminism’. Quite funny. What is Feminism?  Is it amount feminity? Is it about being Women? There has been numerous discussion put forward by Feminists on what is Feminity (or gender – the social construction). These ‘Professors’ don’t seem to have read them at all.

Another Panelist Ms. Banu Goms said that ‘Women’s anatomy would definitely stimulate a Man, hence women should not ‘provoke’ men with their dresses”. It sounded like I live in barbaric era. Talking about the Capitalistic Dominance on a Women’s Body and Psyche makes sense. Instead she argued saying it is ‘scientific’. ‘Biological’ instincts is different from saying it is scientific. And even such instincts arouse naturally, then it applies to women as well. But women have been oppressed on grounds of Morality, Virginity, Chastity etc and they have suppressed their emotions for centuries. In fact by now the genes have got mutated. Another panelist Ms. Suseenthra a student asked “Will a man be aroused on seeing a Mother’s breasts while she is serving food”. Ms. Banu reacted immediately out of ‘Cultural Shock’ saying, “Oh how can you talk so vulgar?” This testifies her ‘intellect’. If we say even Women get ‘orgasm’, I am sure she would have commented ‘you seem to be sex maniac’.

Manushyaputhiran shared a different view about Uniforms. Our society is drowned with unequal distribution of wealth and Caste indifference, hence we cannot completely accept that view, however it is important the we encourage discourse around the point that ‘uniforms are a part of Institutionalizing and pseudo discipline’. Dress has become a status symbol and the society has been brain washed enough. So we have to analyze both ends.

One set of People argue that ‘Conduct’ is in mind, others say, if we loose our senses (body) everything is lost. We have to understand that Heart, Body everything is same. Brain is the basis of everything. What is stored in our brain appears as visuals and thoughts in us. We call that as ‘mind’ (or heart). What is stored in brain is a result of social conditioning and it is very hard to change that.

While I walk out after the program, Vasumithra called to ask “People (professors) are saying that dress code is important to save students from distraction.. but we have instances where teachers, professors and chancellors (male) indulge in sexual harassment and even Rape the students. Will someone be able to guarantee that the professors will not indulge in sexual harassment against women those who dress ‘decently’?”

Moreover Homo Sexual harassment is also quite common in Institutions. What will those People say about ‘Men’s dress’ in this case?

It may not be surprising if they again defend by saying it is the problem with the ‘dress’, ‘attitude’ etc.

In memoir of Gayathri, a student belonging to Arunthathiyar Caste, whose death is still mysterious. She studied in Vivekananda College, Thiruchenkode and is said that she was sexually harassed and raped by the faculty. I can certainly say that she was not wearing ‘sexy’ clothes….

To read in Tamil: http://saavinudhadugal.blogspot.in/2013/09/blog-post.html

சுவடுகள் – காதலும் நீதியும், தந்தி டி.வி

கதாநாயகனாக நடிக்கும் ஆண் (சமூகத்தின் பார்வையில் கெட்டவர் என்று சொல்லப்படுகிற பழக்கங்களை உடையவர்) புகைப்பிடித்தாலும், கஞ்சா இழுத்தாலும், மதுப் பழக்கம் உள்ளவராய் இருந்தாலும், மது அருந்திய பின் வல்லாங்கு செய்பவராய் இருந்தாலும், ரவுடியாய் இருந்தாலும், ஜாலியாக பல பெண்களோடு குத்தாட்டம் போடுபவராய் இருந்தாலும், ஏழையாய் இருந்தாலும், தாத்தா வயதுடையவராய் இருந்தாலும், அவரை காதலிப்பதே உண்மையான காதல் என்றும், அதுவே தூய்மையான காதல் என்றும், ‘பொறுக்கிகளை, ஏழைகளை, ரவுடிகளை’ மறுத்தலிக்கும் பெண் திமிர் பிடித்தவள், பணப் பித்து பிடித்தவள், கேடு கெட்டவள், இத்யாதி, இத்யாதி என்று சொல்லும் இயக்குனர்கள் தங்கள் குடும்பப் பெண்கள் ‘அத்தகைய’ ஆண்களை காதலிப்பதை எதிர்ப்பது ஏன்?

சேரனோடு கட்டப்பஞ்சாயத்து செய்யும் இயக்குனர்கள் கூட்டத்தினர் ‘படைத்தருளிய’ கதாநாயகர்களுக்கு எந்தக் ‘கெட்டப் பழக்கமும்’ இருக்கவில்லையா?

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