Fair and Handsome Cream for Men ‘Bailwan’ Advertisement should be withdrawn
We from M.A.S.E. S demand that Fair & Handsome Cream for Men ‘Bailwan’ Advertisement to be withdrawn
This is to bring to your notice the Emami Fair & Handsome ad that violates the advertising standards guidelines as laid down by ASCI.
The ad ridicules feminine qualities and thus discriminates against women. According to the code laid down by ASCI as follows :
No advertisement shall be permitted which derides any race, caste, colour, creed and nationality;
The ad also discriminates based on caste and colour by showing that dark-skinned people are not “handsome”.
These advertisements are against the code of conduct laid down by the the Advertising Standards Council of India. It is also against the code specified under rule 7 of the Cable Television Networks (Regulation) Act, 1995 and Rules
Please take immediate action by taking these advertisements off the air.
To sign the petition please click https://www.change.org/petitions/emami-group-stop-telecasting-gender-discriminating-bailwan-advertisement
or just leave your name, email id & any other comments you have in the comment column of this post.