This letter is with reference to the #Tata #Docomo #POSER advertisement that is aired on Television and other social media.
We would like to bring to your notice that the content and concept of the advert is thoroughly male chauvinistic and derogatory. The ad propagates that a girl (rather a women) is so fanatical about getting likes for her profile picture (rather her beauty) and she gives poses after poses to earn those likes. In-fact she wouldn’t even move away until she earns those likes.
This is absolutely demeaning women.
The ad brands women (rather girls) as those who are always conscious in attracting people and those who long for admiration.
This is unwelcome and it is annoying.
While #TATA boasts of being a socially committed Organization and runs as many as charities and trusts to ‘UP LIFT’ and ‘EMPOWER’ women, it comes to our surprise that TATA also produces such advertisement that brand women as mere beauty dolls, beauty conscious & admiration mongers.
We expect #TATA to be more gender conscious and socially responsible. We demand that TATA withdraws #Docomo #POSER advertisement with immediate effect.
We look forward to a responsible reply from your end or we will be forced to take our #BOYCOTT TATA PRODUCTS campaign further.
(Movement Against Sexual Exploitation and Sexism)